Бесплатно скачать, заказать диплом, курсовую, диссертацию Globalisation, localisation and glocalisation in terms of international marketing strategy

У нас уже 176407 рефератов, курсовых и дипломных работ

Сделать закладку на сайт

Заказать диплом, курсовую, диссертацию

Быстрый переход к готовым работам

Мнение посетителей:

Книга жалоб
и предложений

Название	Globalisation, localisation and glocalisation in terms of international marketing strategy

Количество страниц	16

ВУЗ	Northumbria University

Год сдачи	2010

Содержание	Introduction 1. Globalisation and international marketing strategy 2. Localisation and international marketing strategy 3. Glocalisation and international marketing strategy Conclusion References Bibliography

Список литературы	Bhagwati, J.N. (2004) In defence of globalization. New York: Oxford University Press. Cateora, P.R., Gilly, M.C. and Graham, J.L. (2009) International marketing. 14th edn. London: McGraw-Hill/Irwin. Coe, N.M. and Lee, Y.-S. (2006) ‘The Strategic Localization of Transnational Retailers: The Case of Samsung-Tesco in South Korea’, Economic Geography, 82(1), pp. 61-88. Daft, D. (2000) ‘Back to classic Coke’, The Financial Times, 27 March, p. 20. De Mooij, M. (2005) Global Marketing and Advertising: Understanding Cultural Paradoxes. Thousand Oaks: Sage Publication. Featherstone, M. (1996) ‘Localism, Globalism and Cultural Identity’. In Wilson, R. and Dissanayake, W. (Eds.), Global/Local: Cultural Production and the Transnational Imaginary. Durham: Duke University Press, pp. 46-77. Fill, C. (2006) Simply Marketing Communications. Harlow: Pearson Education. Gschwandtner, G. (2004) ‘The Powerful Sales Strategy Behind Red Bull’, Selling Power Magazine, September. Available at: http://www.redbull.com/images/historysection/pdf/1/Selling_Power_DM_Sept.pdf (Accessed: 19 May 2009). Hamel, G. and Prahalad, C.K. (1985) ‘Do you really have a global strategy?’, Harvard Business Review, Vol. 63, July-August, pp. 139-148. Hout, T., Porter, M.E. and Rudden, E. (1982) ‘How global companies win out’, Harvard Business Review, Vol. 60, September-October, pp. 98-105. IKEA (2009) Facts & figures. Available at: http://www.ikea.com/ms/en_GB/about_ikea_new/facts_figures/index.html (Accessed: 19 May 2009). Jessop, B. (2000) ‘An entrepreneurial city in action: Hong Kong’s emerging strategies in and for (inter-) urban competition’, Urban Studies, 37(12), pp. 2287-2313. Keegan, W.J. and Green, M.C. (2008) Global marketing. 5th edn. Upper Saddle River: Pearson Education. Kogut, B. (1985) ‘Designing global strategies: comparative and competitive value added chains’, Sloan Management Review, Autumn, pp. 27-38. Korea Chainstores Association (2003) The Yearbook of Distribution Industry, p. 55. Levitt, T. (1983) ‘The globalization of markets’, Harvard Business Review, Vol. 61, May-June, pp. 92-102. Lewis, E. (2005) Great IKEA! : a brand for all the people. London: Cyan Books. Mair, A. (1997) ‘Strategic localization: the myth of the postnational enterprise’. In Cox, K.R. (Eds.), Spaces of globalization: reasserting the power of the local. New York: Guilford Press, pp. 64-88. Maynard, M. (2003) ‘From global to glocal: how Gillette’s SensorExcel accommodates to Japan’, Keio Communication Review, Vol. 25, pp. 57-75. Maynard, M. and Tian, Y. (2004) ‘Between global and glocal: content analysis of the Chinese Web Sites of the 100 top global brands’, Public Relations Review, Vol. 30, pp. 285-291. Ohmae, K. (1989) ‘Managing in a borderless world’, Harvard Business Review, May-June, pp. 152-161. Pears, R. and Shields, G. (2008) Cite them right: the essential referencing guide. Newcastle upon Tyne: Pear Tree Books. Schiffman, L.G., Kanuk, L. and Hansen, H. (2008) Consumer Behaviour: A European Outlook. Harlow: Prentice Hall. SearchCIO.com (2005) Definitions. Available at: http://searchcio.techtarget.com/sDefinition/0,,sid182_gci212496,00.html (Accessed: 19 May 2009). Segal-Horn, S. (1996) ‘The limits of a global strategy’, Strategy & Leadership, November/December, pp. 12-17. Svensson, G. (2001) “’Glocalization’ of business activities: a ‘glocal strategy’ approach”, Management Decision, 39(1), p. 15, fig. Svensson, G. (2001) “’Glocalization’ of business activities: a ‘glocal strategy’ approach”, Management Decision, 39(1), pp. 6-18. Tesco plc (2008) Annual report and financial statement [Online]. Available at: http://www.tescoreports.com/downloads/tesco_report_final.pdf (Accessed: 19 May 2009). The Coca-Cola Company (2008) Annual Review [Online]. Available at: http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdf (Accessed: 19 May 2009). Van Gelder, S. (2003) Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets. London: Kogan Page Publishers. Van Heerden, C.H. and Barter, C. (2008) ‘The role of culture in the determination of a standardized or localized marketing strategy’, South African Journal of Business Management, 39(2), pp. 37-44. Yip, G.S. (1992) Total global strategy: managing for worldwide competitive advantage. Englewood Cliffs: Prentice-Hall.

Цена, в рублях: (при оплате в другой валюте, пересчет по курсу центрального банка на день оплаты)	600

Найти готовую работу

ЗАКАЗАТЬ

Обратная связь:

Связаться

Вход для партнеров

Регистрация

Восстановить доступ

Материал для курсовых и дипломных работ

15.04.24 Задачи, условия и этапы организации экспериментальной работы

15.04.24 Критерии качества преподавания

15.04.24 Категория нормы в обучающей деятельности

Архив материала для курсовых и дипломных работ

Ссылки:

Счетчики:

© 2006-2022. Все права защищены.
Выполнение уникальных качественных работ - от эссе и реферата до диссертации. Заказ готовых, сдававшихся ранее работ.